We’re here to tell you what the diamond industry doesn’t want you to know:

Lab grown diamonds are REAL diamonds.

Sustainable luxury means
no mining, and no middlemen.

It’s 2021. Our jewelry goes straight
from our studio to your jewelry box.

Sustainable luxury means
no mining, and no middlemen.

It’s 2021. Our
jewelry goes
straight from our studio to your
jewelry box.

What You Should Know About
Lab Grown Diamonds



Scientifically the same as
mined diamonds.

Zero
chemical impurities.

Uninflated
prices.

Often colorless or
near colorless.

Learn More →
Fine Jewelry Fair Pricing &
Production
Our designs are 18k
gold plated silver, &
our diamonds are
grown, never mined.
We are committed to
bringing you the highest
quality diamonds without
the old-fashioned retail
markups.

“All fine jewelry have one thing in common: the
nostalgia of being passed on from generation to
generation. We strive to create jewelry you will be
proud to pass on to your future generations.”
- Mohit Mehta, Founder

Extra! Extra! Read all about it! 🗞️

Forbes

Three Sustainable Fine
Jewelry Brands that
Should Be On Your
Radar

Indira New York

Indira COURTESY OF INDIRA NEW YORK

Launched this past fall, Indira offers consumers a sustainable and affordable option to traditionally mined diamonds with the brand’s lab-grown diamonds. Founded by Mohit Mehta, who comes from several generations of family involved in the